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Friday, January 25, 2008

Lost In The Fray

The 55th Annual PGA Merchandise Show has come and passed. Whew! It was an interesting year, full of new rules, technology, products and even a fair share of national media coverage--although for the wrong reason. Nevertheless and despite the "noose incident", The PGA Show had a different vibe this year--probably due to the level of uncertainty coming from golf's governing bodies on subjects like adjustable shaft technology, groove width, and other club related issues. For me, and for the other thousands of golf nerds there with me, I couldn't help but wonder what the USGA had in mind next. We're they thinking of relaxing restrictions on adjustability to soften the blow for when they decide to scale back the golf ball? Are my wedges going to be non-conforming in a few years? Will the USGA soon put a ban on pink golf shirts? (I was kidding about the last one, although after having walked the show, it wouldn't be a bad idea.)

As an editor, I don't have the answer to those questions yet. I'm not sure if anyone outside the USGA does. But what I do know is, despite the fray of uncertainty regarding the Rules of Golf and how they do and will apply, there still remained plenty of innovation and technology that's sure to please golfers in 2008.

In fact, there was a whole lot of it. If you haven't been to "The Show", be ready to walk and gaze for hours and hours. Every aisle and corner practically had some new product geared to do what we all want to do--play better golf. And if not that, it's a product to make us look and feel better while playing golf. And if not that, it's something to at least make us think golf, as far as memorabilia, travel and careers go. Hey, there was even a 15-minute teeth whitening booth for all you who want to freshen your grin for when you have to hold those oversized checks. (To each his own, I guess.) Just take my word for it--it's all there in Orlando. (Also, take my word on this: Steer clear from the Hooters up the street. It is NOT the antidote to a long day on your feet. I had to learn the hard way.)

That said, you've come to the right place if you want the jist of The Show without the foot blisters. I've got the skinny (I think I lost a couple pounds just walking around by the way), on what's great in '08.

Handheld GPS rangefinders: If you don't have one, get one. They work wonderfully and really speed up play.

Interchangeable shaft technology: With Nickent at the forefront, look for several other companies to unveil drivers and woods that feature on-the-fly shaft interchangeability, so you can adjust your shafts to fit wherever and whatever you play-- just like the pros do.

Performance apparel and shoes: Clothes that can actually help you play better? Dare we say we saw underwear that can help your swing? Check out the new stuff from adidas Golf. It's amazing. Also, can new shoes help you hit it further? You bet!

Custom-fitting: PING unveiled a new fitting system (they practically invented the genre by the way), and seemingly every other equipment manufacturer has some sort of way for making sure you have clubs that fit. Take 'em up on it.

Hybrids: Yep, they're still a must have. Good thing now is, there are more than ever to choose from.

Golf eyewear: Yes, it's a big deal. And yes, they can save your eyes and maybe go as far as save your round. And no, you don't have to look like Robocop while wearing them. Styles have improved in a big way.

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