There's nothing manufacturers love more than Tour validation and Nike got loads of it this past Sunday in Augusta. Not only did Nike staff players place 1st, 2nd and 3rd but the three men (Trevor Immelman, Tiger Woods and Stewart Cink) were split between two groups, resulting in beaucoup airtime and maximum exposure. Just about every shot Immelman and Woods hit was broadcast to 18% of U.S. households; Cink was never really in contention and appeared less often.
Kismet? Maybe. But credit has to be given to Nike for signing a promising golfer like Immelman, the sneaky-steady Cink and Woods (whoever he is). Had Paul Casey not ballooned to a final round 79 we may have even seen more of the Swoosh.
For the week Immelman hit 85.71% of his fairways and averaged a smooth 287.5 yards off the tee. Good driving is becoming a must for the new Augusta (along with a steady putter). BTW, the 28 year-old South African hits the Nike SQ Sumo 5000 drive (seen above.)
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